A bad shopping experience not only puts a retailer at risk of losing that customer — it also means the potential loss of all of that customer’s friends, co-workers, and other contacts — people who have never even visited the store. When service outweighs value and the impact of a negative experience in your store contributes to your competitor's business, a retailer should consider boosting service through workforce management. The secret to delivering customer satisfaction is a superior workforce. And the secret to a superior retail workforce lies in enhancing the entire employee management process — hiring the right associate, implementing self-service, setting optimal schedules, and continuously improving operations as the marketplace evolves. That makes an advanced workforce management system a critical contributor to creating a standout customer experience.